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Our Story
Founded by a team of marketers, data geeks, and product leaders, CustomerUp was built to solve one simple problem: fragmented customer communication. Tired of juggling too many tools and disconnected insights, we set out to build a platform that brings everything — and everyone — together.
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Increase in campaign ROI
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Adoption rate across teams
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Global brands trust CustomerUp
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Our Values
Manage and tailor customer messages within one unified platform. Because when powered by data, it’s more than a message, it’s a relationship.
Data with empathy
We believe that data is powerful — but it should never come at the cost of the human experience.
Less noise, more value
We help brands stand out with messaging that’s timely, relevant, and respectful.
Innovate with purpose
We build with intention — solving real problems with smart, scalable solutions.
Transparent by design
We earn trust through honesty, clarity, and open communication in everything we do.
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Partners
Relied upon by over 200 brands globally for daily data-driven communication.
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Our Team
Alex Tan
Co-Founder & CEO
Leads product vision and strategy. Loves clean UX and cleaner data.
Sofia Alvarez
Product Manager
Bridges user needs with business goals. Loves products people actually enjoy.
Jamie Liu
CTO
Drives engineering and innovation. Lives for elegant code and coffee.
Liana Foster
Operations Manager
Keeps operations smooth and teams aligned. Focused on efficiency and structure.
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Integrates with your tools
Relied upon by over 200 brands globally for daily data-driven communication.
